AVIF vs JPG: what's the difference?

Short answer: AVIF is the most efficient mainstream image format; JPG is the most compatible. Use AVIF on the web and JPG for everything else.

AVIFJPG
Full nameAV1 Image File FormatJPEG (Joint Photographic Experts Group)
File extensions.avif.jpg, .jpeg, .jpe
MIME typeimage/avifimage/jpeg
Introduced20191992
CompressionLossy and losslessLossy
TransparencyYes (full alpha)No
AnimationYesNo
Typical file sizeSmallestSmall
Best fornext-generation web images with the best compression availablephotographs, social media uploads and email attachments
CompatibilityModern browsers; poor support in desktop apps, Windows and upload formsUniversal: every browser, phone, camera and image editor

File size

AVIF files are often 50% smaller than JPG at the same visual quality.

Image quality

AVIF avoids JPG's blocky artefacts at small sizes and supports transparency and HDR.

Transparency and animation

AVIF: transparency yes (full alpha), animation yes. JPG: transparency no, animation no.

Compatibility

AVIF: Modern browsers; poor support in desktop apps, Windows and upload forms.

JPG: Universal: every browser, phone, camera and image editor.

When to use AVIF

  • Modern websites
  • Saving bandwidth

When to use JPG

  • Sharing, printing and uploading anywhere
  • Editing in any app

Convert between AVIF and JPG

Frequently asked questions

Is AVIF better than JPG?

AVIF is the most efficient mainstream image format; JPG is the most compatible. Use AVIF on the web and JPG for everything else.

Which is smaller, AVIF or JPG?

AVIF files are often 50% smaller than JPG at the same visual quality.

Which has better quality, AVIF or JPG?

AVIF avoids JPG's blocky artefacts at small sizes and supports transparency and HDR.

How do I convert AVIF to JPG?

Open the free AVIF to JPG converter, add your files and download the results. It runs in your browser, so nothing is uploaded.